Shooting Star the public relations and marketing agency has announced its charity of the year will be the Lincolnshire Carers and Young Carers Partnership (LCYCP). Every year the agency which has offices in Bristol and Lincoln offers its services and expertise for free to a different local charity or non profit organisation which would otherwise be unable to afford ongoing PR support. LCYCP is based in Lincoln and signposts volunteers of all ages who provide care to the elderly or infirm for no pay. The organisation also provides essential information and support to its volunteers whilst also representing their interests at the strategic level within the County.
Vicky Thomson, Chief Executive Officer at Lincolnshire Carers and Young Carers Partnership, said: “This is an excellent opportunity to work with Shooting Star to increase the profile of unpaid family carers and raise awareness of the services available to support them in their caring role.”
Jonny Hall, Digital and PR Account Manager at Shooting Star, said: “It was difficult again this year to select the most deserving charity to benefit from our help. While others were impressive in their scope, we felt that carers – and particularly young carers – in the county are a group that we wish to support.
“The work that LCYCP engages in is vital for the untold number of people in the county who care for others, and if we can help spread their message that would be great.”
